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Emitovanje

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

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Satelit za direktno emitovanje (DBS)
Advertising; Television advertising

A service that transmits satellite signals directly to a home through the viewer's own earth station rather than a cable system. DirecTV is an example of a DBS service.

Provizija
Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Advertising; Marketing communications

The number of issues of a media title that are sold.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

Lojalnos brendu
Advertising; Marketing communications

A measurement of the extent to which consumers are committed to a particular brand.

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