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Korporativna strategija

The determination and definition of the long-term goals of an organization.

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Strategija
Advertising; Marketing communications

The determination of the longerterm goals and targets.

Korporativna socijalna odgovornost (CSR)
Business services; Marketing

A company's commitment to conduct its business in an ethical manner, promote community growth and engage in environmentally safe programs over short term profit needs.

Konkurentska strategija
Business services; Marketing

A plan from which a company will devise a method to compete against its competitors.

Emotivna strategija
Advertising; Marketing communications

The identification of non-rational stimuli as the basis for an advertising campaign.

Marketing strategija
Advertising; Marketing communications

Specific plans of action for the achievement of designated marketing objectives.

Provizija
Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje
Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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