Home > Blossary: Interesting Apple Facts
This blossary attempts to compile some of the interesting facts about Apple that may surprise the casual Apple fans.

Category: Business

18 Terms

Created by: scott.sf

Number of Blossarys: 3

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Collected Terms
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"Think Different" was a major advertising campaign that Apple Inc. conducted between 1997 and 2002 to re-launch the company after nearly going bankrupt. In 1997, Steve Jobs was busy trying to save ...

Domain: Advertising; Category: Marketing communications

Twiggy is the code name of Apple's own proprietary 5.25 inch floppy disk system named after a 1960s fashion model (Twiggy) who was famously thin. It was designed to be a higher-performance ...

Domain: Computer; Category: Computer hardware

Apple first used the iBrand name with the introduction of its iMac line of computers. Ken Segall, an employee at an L.A. ad agency handling Apple's account, came up with the name "iMac" ...

Domain: Business administration; Category: Business management

Coined in 1981 by current Apple VP, Guy "Bud" Tribble, the term was used to describe Steve Jobs' uncanny ability to convince nearly anyone of practically anything. According to folklore.com, Tribble ...

Domain: Psychology; Category: Social psychology

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By: scott.sf