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Stav

Knowledge and feelings – both positive and negative – towards a subject.

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stav
Psychology; Psychiatry

Hipotetički konstrukt koji predstavlja stupanj simpatije ili antipatija pojedinca prema određenom predmetu.

pozitivan mentalni stav
Psychology; Psychiatry

Uvjerenje da se može povećati uspjeh putem optimističnih misaonih procesa

Provizija
Advertising; Marketing communications

The method of remunerating advertising agencies by means of a payment directly from the media – traditionally set at 15 per cent of the advertising expenditure.

Spoznajni odgovor
Advertising; Marketing communications

The interpretation of stimuli and the organization of thoughts and ideas.

Cirkulacija
Advertising; Marketing communications

The number of issues of a media title that are sold.

Emitovanje
Advertising; Marketing communications

broadcasting, are media designed to meet the mass market, to meet buyers/consumers of certain products.

Od biznisa do biznisa
Advertising; Marketing communications

The promotion of its products or services by one company to another.

Beneficijska segmentacija
Advertising; Marketing communications

A grouping of consumers based on the specific benefits they desire from a product.

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herb (fresh sprigs) Description: Mint-like leaves, also called balm. Sweet, lemon flavor with a citrus scent. Uses: Jams and jellies, salads, soups, ...

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