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Difuziona teorija

A theory stating consumers will adopt new products in the following different waves: innovators (2 percent of population), early adopters (14 percent), early majority (34 percent), late majority (34 percent), and laggards (16 percent).

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  • Kalbos dalis: noun
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  • Pramonės šaka / sritis: Business services
  • Category: Marketing
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teorija
Sociology; General sociology

A systematic explanation for observations that relate to a particular aspect of life such as poverty, crime, social class, status, and many others.

teorija
Sociology; Criminology

A series of interrelated propositions that attempt to describe, explain, predict, and ultimately to control some class of events. A theory gains explanatory power from inherent ...

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Biology; General

A hypothesis that has withstood extensive testing by a variety of methods, and in which a higher degree of certainty may be placed. A theory is NEVER a fact, but instead is an ...

teorija
Chemistry; General chemistry

Theories are well-established explanations for experimental data. To become established, the theory must experimentally tested by many different investigators. Theories usually ...

teorija
Archaeology; Evolution

A well-substantiated explanation of some aspect of the natural world that typically incorporates many confirmed obserations, laws, and successfully verified hypotheses.

Dijete "baby boom" perioda
Business services; Marketing

A person born during a time of substantial population increase . This term usually refers to those born between 1946 and 1964 during the post WW2 baby boom.

Trgovačka marka
Business services; Marketing

A name, sign, symbol, color combination or slogan of a product or company from which a customer may identify a degree of recognition, characteristics and values.

Oglašavanje iznad crte (klasično oglašavanje) (ATL)
Business services; Marketing

An impersonal method of advertising where the target audience is broad, such as in TV or radio advertisements, and is used to promote branding.

Oglašavanje ispod crte (BTL)
Business services; Marketing

A personal and direct method of advertising that targets potential customers through non-traditional means, such as direct email or face to face interaction in a store. This ...

Oglašavanje po crti
Business services; Marketing

Also called Integrated Communication Approach, this method of advertising combines above the line and below the line advertising to build brand image and target quality customers.

Praćenje kupovine
Business services; Marketing

Interviewing and observing a shopper while they are in the act of shopping.

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