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strategji krijuese

The identification of the specific goals which advertising is designed to fulfil.

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strategji
Advertising; Marketing communications

The determination of the longerterm goals and targets.

marketing i drejtpërdrejtë
Advertising; Marketing communications

An interactive system of marketing which uses one or more advertising media to effect a measurable response and/or transaction at any location.

përgjigjje e drejtpërdrejtë
Advertising; Marketing communications

A method whereby the advertiser provides the consumer with a means of communicating directly with the organization.

shitje e drejtpërdrejtë
Advertising; Marketing communications

The process of achieving the sales of products or services without the use of intermediary sales channels, such as wholesalers and retailers.

mbulim
Advertising; Marketing communications

A calculation of the size of the audience that will be exposed to an advertising message using a particular media vehicle.

manaxhim krize
Advertising; Marketing communications

The establishment of procedures for anticipating and dealing with communications problems.

kulturë
Advertising; Marketing communications

The shared values, beliefs and behaviours of a society.

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